One Track Vision: Pioneering a New Era of Latino Representation in Entertainment
One Track Vision is an nonpartisan community organizer committed to transforming the entertainment industry to reflect the population of the real USA. We are championing an increase of Latinos to 25% portraying American characters in lead roles. Our mission is to dismantle harmful stereotypes and combat the persistent underrepresentation of Latinos in mainstream media—issues that have long shaped and distorted public perceptions of the Latino community in American society.
The Problem is Clear:
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Latino exclusion from principal and supporting roles in major productions.
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The invisibility of Latinos as "All American" characters on screen.
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Persistent negative stereotypes that shape how Latinos are perceived in the media and mainstream society.
These systemic issues perpetuate prejudice and discrimination, influencing public attitudes and societal norms—from children to adults. They feed into a culture that limits the understanding of Latino experiences and contributions to the fabric of American life. One Track Vision is here to change that narrative. We seek to create a more accurate, positive, and empowering portrayal of Latino culture that reflects the rich diversity of our communities.
A Vision for Change
We are leveraging modern technology and innovative storytelling to inspire a cultural shift—one that challenges outdated representations and creates lasting impact for future generations. As pioneers in the streaming space, One Track Vision has long been at the forefront of this transformation.
Long before platforms like Netflix and Hulu became household names, One Track Vision—through its production company El Mundo Entertainment—was making history with Alamo Heights SA, the first dramatic web series to feature two wealthy Latino families; one American, one Mexican. To reach two separate audiences simultaneously, it was shot for first run distribution via streaming in two languages; in English for the mainstream American market and a second version in español for the Spanish speaking market. Before Netflix and Hulu begin their streaming business, Alamo Heights SA was growing an audience globally on the world wide web. The production proved that diverse, bilingual content had mainstream appeal internationally—and it begin making its way in traditional TV and gaining media attention as a pioneer in the streaming industry.
A Bold Vision for the Future
Founded by visionary Rick Cuéllar, One Track Vision’s ultimate goal is to establish a thriving, sustainable entertainment ecosystem in Texas—an ecosystem that provides stable, year-round opportunities for Latino and non-Latino talent alike. Our commitment extends beyond mere representation; it’s about building a lasting infrastructure where opportunities are abundant, inclusive, and equitable.
At the core of our mission is the belief that inclusive casting is essential to authentic storytelling. Our goal is to ensure
that at least 25% of principal roles in every production are filled by Latino actors portraying American characters. By prioritizing Latino representation in lead roles as Americans, we aim to reflect the true diversity of American society-one where Latinos are seen as a vital part of the nation’s identity, not just as token characters in someone else’s story.
Why It Matters
The power of representation cannot be overstated. Fame creates globally influential people. Those people are many times more influential than heads of state on a global scale. They influence their fans around the world with what they wear, what they eat, how they speak, what they believe... When Latinos are seen as full, complex, and empowered characters on screen, it challenges stereotypes, broadens perspectives, and shifts cultural perceptions. This change has the potential to reshape how Latinos are viewed in society, promoting a culture of respect, acceptance, and unity.
One Track Vision is leading the charge in making this shift happen, not just in Texas, but across the nation. Through our eighteen unique initiatives, we are fostering a media landscape that celebrates diversity while paving the way for future generations to thrive in an entertainment industry that embraces equity and inclusivity.
Join the Movement
This is more than just a mission; it’s a movement—a powerful, peaceful effort to create an entertainment industry that reflects the America we live in. By changing the way media portrays Latinos, we can create a ripple effect that positively impacts societal attitudes and cultural perceptions for years to come. Latinos are proud Americans. For this we created the Viva USA brand.
If you’re ready to be part of this transformative journey, we invite you to get involved by supporting our effort with a membership in the Viva USA organization. Together, we can build a better future—one where diversity is celebrated, and every community is represented for who they truly are.
Be the Change
Join One Track Vision in building an inclusive future for Latinos and a reflection the real America. Together, we can make a difference and take America to the next level of true representation of diversity.
© 2018 by One Track Vision, LLC. All Rights Reserved.