O N E   T R A C K   V I S I O N 

The growth of Latino representation in the mainstream English-speaking entertainment market—as Americans—is inevitable. It will rise to reflect the true demographics of Americans of Latino descent in the United States. Historically and even today, mainstream entertainment has featured less than 5% Latinos in lead and supporting roles in the 80% English-speaking market, despite Latinos currently making up nearly 20% of the U.S. population—a figure projected to reach 25% by 2035.

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This is a severely obscured representation of Latinos. The gap of more than 20% in Latino representation as Americans in entertainment presents a clear opportunity. By leading this transformation to close the gap, OTV positions itself at the forefront of a historic cultural and market shift, tapping into one of the largest and most underserved audiences in the industry.

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To be fully recognized as part of "America"—and to showcase our talents to Latinos as Americans—our objective is to secure a strong presence in the 80% English-speaking market.

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Our mission at OTV is to roll out our strategic play focused on the crossover of Latino talent into the mainstream 80% English-speaking streaming, television, film and music market, securing at least 25% of lead and supporting roles—a benchmark large enough to create meaningful impact on screen, yet realistic as an achievable goal. At the same time, we aim to transition the Latino audience into the English-speaking market, ultimately creating a unified 100% audience that reflects America’s true diversity. And we will do this by being inclusive of all.

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Latinos are Americans, deeply woven into this nation’s cultural fabric and a driving economic force with over $3.2 trillion in annual purchasing power. Crossing over Latino talent to portray them in lead roles playing Americans not only reflects the true face of America but also unlocks one of the most significant untapped opportunities in mainstream content.

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OTV’s strategic plan captures this opportunity through scalable content production, original storytelling, and a studio model built for long-term growth. This approach normalizes acceptance, dismantles stereotypes, and creates a legacy of pride and belonging for future generations—while providing investors with a clear path to sustainable returns.

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This is both a cultural responsibility and a once-in-a-generation market opportunity. Research shows that mainstream entertainment significantly shapes societal perceptions and cultural norms—and only by normalizing the presence of Americans of Latino descent in numbers that mirror their share of the population can the United States truly embrace its diversity and reach the potential to become at peace with itself. Now is the moment to align entertainment with reality—stop the "skin color" madness to truly make the world a better place through a true representation of all in mainstream media. It's time to break down the latent wall built decades ago.